Advertising space, booked like a room.
ADX is a marketplace for out-of-home and in-store advertising in India. Publishers list their hoardings, billboards, digital screens and retail spots. Advertisers find them by place and audience and book campaigns by the day. ADX field agents verify every spot before it goes live and again on a fixed cadence.
Talk to usSee how it worksBuilt for three sides of the same street
One platform, one set of rules, three apps.
Advertisers
Browse verified spots by city, category and audience. Book a campaign for the dates you want, pay online, and track it from booking to proof of display.
Publishers
List a hoarding, a screen, a wall or a shelf in minutes. Set your daily rate, keep your calendar, and get paid into your bank account as campaigns run.
Field agents
Onboard publishers and advertisers on the ground, photograph and verify spots, and earn per task with milestones and tiers.
How it works
From an empty wall to a running campaign.
A spot is listed
The publisher adds the location, size, photos and rate. If the space is held on a lease, licence or municipal permit, its term is recorded and renewals are tracked.
ADX verifies it
An agent visits, photographs the spot from the pin, and files the venue papers. Permanent structures are re-verified every 180 days, removable ones every 90.
An advertiser books it
The campaign is priced by the day, paid online, and scheduled. A QR code on the printed creative lets ADX count real-world scans.
Everyone gets paid
Publisher earnings accrue daily as the campaign runs and are withdrawn to a verified bank account. ADX keeps a platform commission on each booked day.
Pricing
ADX is free to join for advertisers, publishers and agents. Money moves only when a campaign is booked.
| What | Who pays | How it is set |
|---|---|---|
| Campaign booking | Advertiser | The publisher's daily rate for the spot multiplied by the campaign days, plus GST at the applicable rate. Shown in full before payment. |
| Platform commission | Deducted from the publisher's earnings | A percentage of each booked day, shown on every booking. It is never added on top of the advertiser's price. |
| Publisher subscription (optional) | Publisher | Monthly plans that add placement and analytics features. The free tier lists and sells spots without a subscription. |
| Withdrawals | Publisher or agent | Transfers to a verified Indian bank account or UPI ID. Daily and per-transfer limits apply by account tier. |
Exact rates and the current commission schedule are shown inside the app at the point of booking and in the publisher's earnings statement. See the refund and cancellation policy for what happens when a campaign changes.
The apps
Two Android apps and a web console.
ADX
For advertisers and publishers. Sign in with your mobile number. Currently distributed directly to onboarding partners ahead of the Google Play listing.
ADX Agent
For field agents. Verification visits, onboarding, leads and earnings. Agents are onboarded and verified by ADX before they can take work.
ADX Console
For the ADX operations team: KYC, verification desk, campaigns, payouts and reports.